“From an old New England recipe.”

Rarely, in our discussion of heritage and Americana do we touch on toiletries. We don’t discuss shampoos much anyway. Sure, the occasional shaving product has struck our fancy, and here and there a fragrance might spark interest.

J.R. Liggett’s doesn’t do anything fancy. It’s a company born from a personal discovery – of that above mentioned recipe – and natural growth. As a bar shampoo, it’s something out of the contemporary norm. As an product, Liggett’s shampoo flows from old tradition, even if as a brand there isn’t standing on heritage (commercially available since 1985).

Best of all, it works and doesn’t irritate a sensitive scalp.

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