Bis Publishers presents the latest conceptual project by photographer Massimo Gammacurta. Beginning with online distribution of brand inspired sweets, Lolli-Pop transforms brand icons into ephemeral treats. Now in print, and captured by Gammacurta’s lens, the logos become abstract expressions of popular culture and a hunger for association.

The release of the book is complemented by a solo exhibition on view through June 7, 2010 at Visionairs Gallery in Paris. (Rue des Carmes 14, 75005 Paris – France).

A selection of pages from Lolli-Pop after the jump.

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