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Sweden ‘s Velour presents their Fall/Winter 2010 men’s collection. “The overall design concept of Velour springs out of a classic preppy look with traditional garments redesigned in a new stylish, yet effortless, way. We call this Feelgood Preppy. This style has Swedish west coast influences and addresses curious individuals who have an interest in trends but, unlike the fashion slave, are reflective and make their own interpretation.”

Check out images of the full collection after the click.

via thof

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