CREED announced the launch of a new men’s fragrance. As a clear reminder that everyone should get involved in keeping our waters clean, portions of the proceeds are being donated to American Rivers project. “Olivier CREED, sixth-generation master perfumer of France, presents Aventus, a new fragrance for men that honors traits of virility, power, strength and vision, inspired by Napoleon, the man who crowned himself emperor of France and all Europe, a self-made king who waged war, peace and love on terms he set. CREED Aventus gets its name from an ancient word meaning “success”. Aventus debuts in America before all other countries, a CREED rarity. Part of proceeds from U.S. sales of Aventus will benefit American Rivers, protecting U.S. waterways from harm. “

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