Where the runway meets the street
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Woolrich Woolen Mills delivers runway looks from Milan. This is of course Daiki Suzuki’s final collection for the line. His final call is a good one with the classic Americna brand being reworked – again – for a modern audience. Suzuki’s “influence lies in pioneering outdoor brands from the 1950’s to 80’s—companies like Holubar, Sierra Designs, Early Winters, Gerry and others, many of whom have long since ceased to exist. In particular, Daiki recalls being an avid rock climber during his high school years in the 1970’s, a decade that saw the birth of Gore-Tex, and other synthetic materials developed to answer every demand of rock climbers. Though he was aware of the advancements in technical equipment, Daiki made do with the only gear available to him: heavy cotton canvas rucksacks, woolen climbing knickers, poly-cotton poplin shirts, corduroy hats, absorbent neck towels. His clothing had buttons and buttonholes, not snaps and multiple-zippered pockets.”

More looks from the Woolrich Woolen Mills Spring 2011 collection after the click.

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