Where the runway meets the street

The Summer is still and finally in full effect and the first Fall gear is already coming to stores. With that said, we present you the new The Hundreds Fall 2010 Collection. The new collection marks a bit of a turning point in the young brands history and it is best described in the words of one of its founders, Bobby Hundreds.

“The past decade saw the rise and saturation of modern street culture, and as the next approaches, I’ve imagined a post-streetwear take on our classic apparel aesthetic. So what you will see over these next seasons, as far as our offerings go, is a certain modern familiarity with bold colors, smart graphics, traditional sportswear, and premium denim, but through a nostalgic lens. So what were once vivid hues have been toned down to classic shades, raw and crispy fleece may have a more comfortable hand-feel, and the washes follow suit. There is an obvious emphasis on worn-in sweatshirts and ready-to-wear jackets, while our trademark plaid flannels have taken a more subtle approach. The idea here is that these are your favorite The Hundreds clothes as you may find them to wear in years’ time. And we certainly hope that is the case.”

Take a detailed look at The Hundreds Fall 2010 Collection, including clothing, eyewear and footwear, after the jump.

What To Read Next