Nowness worked with illustrator Craig Redman to turn his iconic character Darcel, into some of fashion’s most recognizable personalities for this first film during New York Fashion Week.

“Yes, Darcel sets off today on an intercontinental trip to cover the spring 2011 catwalks exclusively for NOWNESS. First stop is New York Fashion Week, whose preeminent trendsetters—Ralph Lauren, Tavi, Alexander Wang, André Leon Talley, Freja Erichsen, Marc Jacobs, Kim Hastreiter, Alexander Wang and, of course, Anna Wintour—star in today’s Brady Bunch-style introductory film. From tomorrow, as the shows begin to kick off, our ovoid friend will be reporting from the fashionable front line, delivering a daily Darcelism on his trials, which will available exclusively on NOWNESS and can be reached by clicking on the appropriate link in the “Today’s Stories” panel, or the the banner at the top of this page. Darcel’s travels will continue through October, where he will end up in Paris, via London and Milan, and on the first day of each fashion week he will debut a new animated film.”

Enjoy the first episode here above!

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