Last night, Jeff Koons “A Wonderland of Merry”collection launched officially at Kiehl’s New York Flagship. Since we’re not immune to the lure of art star paparazzi photography – here’s one, just one, of Mr. Koons and Kaws.

The highlight of the event is the window display, and of course Koons’ packaging design. Koons brings a fresh look to the world famous apothecary company (founded in 1851), the bold candy color hearts and flowers fitting the Kiehl’s bill nicely.

Most importantly: 100% of Kiehl’s net profits from the sale of each product will benefit The Koons Family Institute, an initiative of the International Centre for Missing and Exploited Children (ICMEC).

Photographs by Jacob Breinholt for Curated. More after the jump.

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