Produced by Agency Y&R Zurich, this inventive campaign for Leica’s new S2, featuring a staggering 37.5 million megapixels, champions the sharp detail possible by the camera. Those highlights within the poster frames? Yes, that’s the “sharpest details” available, the potential of the S2 explored in full. I like the play of camera shape, fine detail, and bright color. As someone whose tried, and failed, to successfully photograph antique furniture, the storyline of this campaign strikes a cord.

More of the posters, via Fubiz, after the jump.

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