From the ground up

Over the years Nike has released lots of limited edition sneakers, collaborations and more specials. In all of these you do not find a lot of interesting women’s releases. That is about to change. For Spring 2011 the Swoosh presents the Premium Print Pack.

“The minimalist and classic design aesthetic does the talking, but it’s the recycled magazines that help tell the story for this Nike Sportswear Women’s Premium Print Pack. The Nike Flash Macro Premium (sail/birch), Nike Blazer Mid Premium (sail/khaki) and Nike Air Rift Premium (sail/sport red) all feature recycled magazines that have been stitched together to create a one-of-a-kind pattern on each shoe.

Function was not compromised with this project. The surface has been treated with a transparent material for resistance and durability. Each shoe in the pack will be sold separately and debut in limited quantities within the Nike Sportswear Spring 2011 collection beginning January 1 in Europe, China and select emerging markets.”

Check out the three sneakers of the pack in detail here.

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