We all know raw denim takes the personality of the owner. Take that idea, expand it, and you have the basis of a new video series from 3Sixteen. The NYC-based brand delves into the lives of some of their customers through Singularities, a trio (currently) of videos that highlight interesting individuals and their respective craft.

Of note is the short about Coffee Foundry, a small-batch roaster founded by Wilson Park and Norman Mui. Not only are the guys at the vanguard of East Coast coffee roasting, but they also have an unlikely partnership with a karaoke bar. The video above explains it all.

Directed by Kellen Dengler.

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