Today the new Mr. Porter online store officially launched – one of the most anticipated new shops in the online menswear game. From Lanvin, Balenciaga, Junya Watanabe, Quoddy to Paul Smith, you can now find a range of great brands in the portfolio of Mr. Porter. What sets the shop apart the most from what there already is out there, is their mix of shopping and editorial. Video interviews with Paul Smith and Lucas Ossendrijver sit next to the making-of of a John Lobb shoe.

They also visited Nigo from A Bathing Ape, who presents his work space on the site, next to an interesting interview on his new Mr. Bathing Ape line, favorite places to shop and eat in Tokyo and more. Check it out here.

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