Nike‘s latest Stadium concept space recently opened in Milan. Inspired by the elasticity and flexibility of the sneaker, architects Maat Architettura create a fluid environment that encourages seamless movement throughout. The main installation, 5000 meteres of overlapped black and magenta fabric, creates drama and pushes the central idea behind the store – energy and Nike’s international “Free Yourself” campaign.

A full view of Nike Stadium Milan after the jump.

What To Read Next