From the ground up

Yesterday we attended the official Undefeated x Puma Clyde Collection Launch at Dover Street Market in London. Eddie Cruz and Undefeated head designer KB Lee came out for the event to meet press, fans and give some more background on the project. For a limited time Dover Street Market will have a special installation in their basement area to present the first chapter of the collaboration, consisting of the Clyde Stripe-Off Pack, a series of four premium leather versions of the iconic sneaker.

Make sure to read our in-depth interview with Eddie Cruz about the Undefeated x Puma Project here.

Check out the recap of the launch event after the jump.


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