01. The Ultimate NYC Coffee Glossary, a Decoder for Beginners

“Guess what New York: there’s finally great coffee in this city, and it’s getting better every day. If you don’t want to look like a dope around your espresso-snob friends, here’s a handy guide to everything you need to know about New York coffee, in glossary form.” (Eater).

02. Seth Price’s Riff on New Jack Swing

“If Robert Smithson saw the world as a museum, artists of Seth Price’s generation see the “www” as theirs. For them, the gallery can be anything: they project a film and play music in a gallery, so the question of where in that jumble of everything they want to make their work is a difficult one. The Web is both a cabinet of curiosities and a studio where viewers are invited in to see their latest endeavors.” (MOMA).

03. The Myth of Classlessness in Apple’s “Get a Mac” Campaign

“Perhaps pulling a page from the Seinfeld playbook, Apple decided to end the four-year run of its now iconic “Get a Mac” television and Internet campaign in May 2010 while still on top of the advertising world. That same month, AdWeek named the campaign the best of the 2000s, and in October Ad Age crowned Apple its “Marketer of the Decade.” The latest installment in a celebrated line of advertising that stretches as far back as 1984 (literally), “Get a Mac” is also largely a departure from the over-the-top production, flashy aesthetics, and A-list celebrities of previous Apple campaigns. Two guys, a white backdrop, a meandering jingle, and a punch line are all it usually took for these ads to pitch Mac as…well…the thing to be.” (Flowtv).

04. NYC Tattoo Convention May 13-15, 2011

“My favorite tattoo convention is fast approaching, and I wanted to give y’all a heads up to mark your calendars: May 13-15, at the historic Roseland Ballroom in the heart of Times Square, the NYC Tattoo Convention takes over for its 14th year, featuring a finely curated roster of international artists, including legends like Jack Rudy, Paul Booth, Shanghai Kate Hellenbrand, Bill & Junii Salmon and many other greats.” (Needles and Sins).

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