During Milan Design Week and the Salone del Mobile, Italian light artist Marco Lodola installed a celebratory work of art at the boutique of Giuliano Fujiwara. The event marked the 25th anniversary of the Fujiwara brand and provided perfect occasion to mix fashion, music, and entertainment.

Images and full press release follow.

During the Milan’s Salone del Mobile 2011 and for the 25th anniversary of the brand Giuliano Fujiwara will host at his boutique in via Borgospesso 11 a light installation by Marco Lodola, the artist says “ it is another electric occasion to mix my own language with fashion, music, cinema and entertainment”

The project “I Sing The Body Electric” comes from an idea and a collaboration between the artist and Masataka Matsumura the artistic director of the Giuliano Fujiwara maison, the passion for electric installations of Lodola merges with the love of music of the designer

The installation will be presented in Milan with a cocktail on the 11th of April and will be open to the public until the 17th.

The exhibition will than be taken to London the 19th of May hosted by Amstel Art Gallery at 59 Fashion Street E1 6PX, and will then be taken on a tour at the various Giuliano Fujiwara boutiques around the world.

Masataka Matsumura, creative director of the Giuliano Fujiwara maison says that “I have chosen Lodola as he rappresents the artist who better that anyone else can mix art and music, his passion for cinema and entertainment with light colour and design”

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