In “Rise of the Planet of the Apes” visual effects house WETA Digital (of “Avatar”) will render, for the first time ever in the film series, photo-realistic apes rather than costumed actors. The Rupert Wyatt directed flick hits theaters August 5th, 2011. …And for those who don’t know, the original “Planet of the Apes” film was a huge inspiration for a couple of Ape-oriented brands we cover quite often.

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