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Today we come across an interesting concept by schellDsign for Bell & Ross. The idea was to fuse the worlds of Bell & Ross and Apple in a new concept that brings together the design aesthetic of the high end watch brand and the iPod Nano. Not only do we like the idea and the outcome, it will also be interesting to see if a brand in the high end watch market will ever be able to go down such a route, incorporating today’s technology, while still remaining quality craftsman.

The BR M&T (Music & Time) 01 is essentially only a strap, where you can lock your iPod Nano into. Bell & Ross would then offer themed watches, that you can switch between on the Nano, every time completely changing the look of the watch.

Take a further look at the concept after the jump.

Via Behance.

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