Design
Where form meets function

Red Bull transformed the usually clogged streets of downtown Los Angeles into a bona fide drag strip for the Red Bull Soapbox Race, which encouraged over 40 teams to break out their toolboxes and build outrageous human-powered vehicles.

CEO & Publisher

I am the founder of Highsnobiety.com. I started the blog right out of college in 2005 and I am still as passionate and involved as I was on the first day. While I do not write as much anymore, you will still find the occasional article on the site wi...

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