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Serge DeNimes announces the launch of their inaugural t-shirt collection, Rio Carnival ‘78. The collection comprises of 9 limited edition t-shirts, celebrating the stunning photographs by renowned photographers Lena Proudlock and Douglas Villiers, taken during the legendary Rio de Janeiro Carnival in 1978. With social responsibility being an important aspect of the brand, 5% of the profits of this first collection will go to charity.

You can purchase the collection in the official Serge DeNimes online store.

Check out the full lookbook after the jump.

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