From the ground up

Nike 6.0 worked with four artists Jonathan Gray, Ben Jones, Michael Leon and Brent Rollins, to create a limited edition t-shirt and Braata LR Mid Premium shoe. Each of the t-shirts and shoes incorporate a visual representation the artist’s take on Just Do It. The product will be hitting select Nike retail partners globally this week, to coincide with the launch of Nike’s newest all-action sports Just Do It campaign “The Chosen.”

In case you have not seen it yet, check out ‘The Chosen’ here. Four film shorts where each of the artists are interviewed and asked what Just Do It means to them will also be released shortly.

A closer look at the product artist collaborations follows after the jump.

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