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This weekend, Nike Sportswear presents “Live for the Game” at Selfridges, London. In addition the the NSW Summer 2011 Collection and the Nike Air Flow TZ sneakers, there will also be a Grand Slam Polo customization suite set up, where you can create a one-of-a-kind Nike Polo shirt. On June 25, 2011 Selfridges will have the exclusive on a new Tier Zero Nike Toki in very limited numbers.

The “Live for the Game” Ultralounge will be open to the public free of charge from Friday 17th June until Sunday 3rd July between 10am and 8pm, and is accessible both from street level and from various points inside Selfridges department store.

Images of the shop, the Air Flows and more looks at the Toki follow.

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