Where the runway meets the street

adidas SLVR presents their new Fall/Winter 2011 Collection Campaign, with the main inspiration being space. Print ads and a campaign film have been produced by Willy Vanderperre for adidas.

“This season’s campaign builds on the collection inspiration of space travel. It visualizes the brand’s futuristic vision, which combines both technology and luxury, in a strong and dramatic campaign. The series of different layouts communicate the scope of the brand – effortless elegance to stylish function; tailored silhouettes to casual wear – by combining two opposing looks in one visual layout.”

Look out for an introduction of the new line in August 2011.

adidas SLVR Fall/Winter 2011 Campaign

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