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We’re pretty excited by the launch of the new Etiquette Clothiers line. Their tagline says it all: “The World’s Most Proper Basics.” They mean it. The brand philosophy is pretty simple: “Today the rules of etiquette are usually unwritten – they’re the underlying standards of society, the things that keep us from offending friends and killing strangers on crowded public transportation. Likewise, your style starts with the basics: underwear and socks.”

With that in mind, Etiquette delivers a exceptional collection of basics that are built with the belief that basics should be as well constructed as your top layers. Two collection showcase the Etiquette goods: “The White Label collection provides modern styles and patterns in exceptionally soft combed cotton.The Black Label collection is the epitome of luxury with classic designs, natural pearl buttons and the finest Italian mercerized cotton.” It is all about superior quality and fit. See them at (capsule) NYC this week.

More looks after the click.

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