In the second installment of Highsnobiety’s EGO BOOST series we chat with Anne Freeman of HUF.

The first time I realized I needed to get serious was…. Nothing about me is serious. Seriously.

I first realized skateboarding would be my future when…. Oh man, I keep hoping the above statement isn’t actually true. I guess I owe it a little to falling in love with Joe Plummer. I was in the 7’th grade. He was in 6’th grade. He was hot. He was a die-hard skater. I never looked back. Anyone that knows me, knows my personal life hasn’t really changed much since I was 12. Same dude, different name.

The full discussion follows after the click.

The thing that makes me the happiest is….. Love. All types of it. I’m a sucker for it.

I get so sick of people saying….. Anything negative. Myself included. It’s easy to slip into that, but it brings nothing to the table.

The best advice I ever got was……. “Don’t be so busy making a living that you forget to make a life.” That one was from my dad. My mom told me to, “always wear nice, clean underwear in case you ever get into an accident”. I didn’t know what that meant until I got into a snowboarding accident and the paramedics cut my clothes off. I remember laying in the worst pain, completely stoked I had on super cute and very clean panties.

I realized that I wanted to start my own brand when….. We were selling other brands at our shop, made some stuff just because it was fun and creative, and it just took off. There was never a realization or plan. It just happened.

The biggest misconception about owning your own company is…. It would be easier and shorter to list what people actually get right. 1) you own the company. Everything else people think is a misconception.

You’ll never succeed if…….. You let fear stand in your way or you listen to your critics.

The most exciting time in my life was…… Dude… The 90s! I was out of my mind.

When the world ends the only thing I’ll really need is…….. God.

Interview: Cullen Poythress

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