Carhartt WIP have long been considered as the most progressive arm of the Carhartt brand; known for combining elements of their workwear past with modernist design, thereby producing garments wholly more palatable for a contemporary, urban-ready wardrobe. For AW 11, Carhartt WIP have produced a range that addresses a universal need for basic, hardwearing attire, in-keeping with the brand’s recognised visual style. They’ve focused on streamlining silhouettes, forgoing typically boxy, oversized workwear fits, making their range entirely more accessible.

Carhartt took a rather innovative approach with their campaign images for the collection, collating 5 hours of VHS footage, to then hand pick a selection of stills to represent the collection, as pictured. The brand chose to again align themselves with German artist and photographer Alexander Basile, whom they’ve previously worked with on a variety of projects. Basile shot and directed the footage, which has now been divided into a series of videos currently showcased on the brand’s website. -jr

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