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After a first preview the other day, the Sony NEX-7 digital camera makes its official debut this week. The 24.3 megapixel interchangeable lense camera is not only the best looking from Sony in a while, the feature set is also very impressive.

“Here’s performance that would give most DSLRs camera envy, including interchangeable lenses, a 2359K dot OLED eye-level TTL viewfinder, up to 10fps shooting, and outstanding Tri-Navi 3-dial manual control. HD movies are superb with Full 1920 x 1080 resolution at 60p, 60i and 24p.”

Other features include a hot shoe for a system flash, tiltable LCD display, 3D panorama mode, and a lot more. Amazon has it up for pre-order now, with the body being priced at 1’200 USD.

Also check out the official commercial for the camera here below.

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