Chonicle Books’ The MAD Fold-In Collection: 1964-2010 is a great four volume box-set collecting more than 40 years worth of Al Jaffee’s iconic fold-ins for MAD Magazine. “Generations have grown up with Jaffee’s inspired skewerings of our foibles and cultural conundrums. Issue after issue, each Fold-in requires the reader to simply fold the page so that arrow A meets arrow B to reveal the hidden gag image, a simple idea that masks both undeniable artistic ingenuity and comic timing. In this deluxe four-volume set, each of the 410 fold-ins is reproduced at its original size, with a digital representation of the corresponding “folded” image on the following page.”

Look for The MAD Fold-In Collection: 1964-2010 on September 7, 2011.

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