Where the runway meets the street

The charity AIDS T-Shirt has been present in all Maison Martin Margiela collections since Fall/Winter 1994. Traditionally the shirt bears the text “THERE IS MORE ACTION TO BE DONE TO FIGHT AIDS THAN TO WEAR THIS T-SHIRT BUT IT’S A GOOD START.”

However, the Maison has decided to create a yearly World AIDS Day edition in a different language. Following Japanese for the 1st edition, the 2nd edition will be in French, bearing the phrase “IL Y A PLUS A FAIRE POUR COMBATTRE LE SIDA QUE DE PORTER CE T-SHIRT MAIS C’EST UN BON DEBUT.”

A percentage of the sales of this shirt are donated to ‘AIDES’, a French non-governmental organization dedicated to fighting HIV and Hepatitis and taking care of patients living with HIV/AIDS and hepatitis. Available in all Maison Martin Margiela stores and in the Margiela e-boutique on December 1, 2011.

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