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Today Palladium boots has released their new ‘Tokyo Rising’ campaign, featuring Pharrell Williams. The campaign documents Pharrell as he explores the city’s hidden treasures, interviews locals and uncovers an inspiring resiliency in Tokyo, Japan in the aftermath of the events of 3/11.

Check out the first part of the video here below.

Further lookbook images of Pharrell and the other 4 video parts follow after the jump.

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