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Last night, Verbal and Swizz Beatz hosted a Reebok Reethym of Lite Launch Party in Tokyo, debuting Reebok’s Reethym of Lite Asia Pacific campaign, under the creative direction of Verbal. Over 1,000 people gathered at Ebisu Garden Hall witnessing a line up of performances by Japanese artists Trippple Nippples, Mademoiselle Yulia, DJ Lucas Valentine and Taku.

Celebrity guests included: supermodel Ai Tominaga, Hong Kong actor/DJ Sam Lee, Japanese singer Beni, Malaysian DJ Xu from LAPSAP, Bathing Ape founder Nigo, Japanese singer Crystal Kay, models Elie Rose and Melody Yoko, Kozue Akimoto from Shibuhara Girls, influential fashion commentator Don Konishi, and Beams CEO Yo Shitara.

See a photo recap of the night in our gallery.

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I am the founder of Highsnobiety.com. I started the blog right out of college in 2005 and I am still as passionate and involved as I was on the first day. While I do not write as much anymore, you will still find the occasional article on the site wi...

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