Core 77 turns us onto “EL Vochol” Mexican art.

Combine the iconic Mexican culture expressions of the psychedelic Huichol and a Volkswagen Beetle or El Vocho as Mexicans have nicknamed it—and you get El Vochol, a beaded VW bug. This dynamic manifestation of indigenous folk art is being used to promote the artisan heritage of the indigenous Mexican communities to an international audience.

El Vochol was first commissioned by the Association of Friends of Museo of Arte Popular in Mexico City to elevate the work of traditional artisans in the public sphere both nationally and internationally. The project took on a greater message to the world: indigenous work is not to be forgotten, and in fact, celebrated. Sonya Santos of the Museo says, “People all over the world are responding in a fabulous way….They are all surprised by the magnificent work.”

After the jump, watch a video tour of the beaded VW Beatle.

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