Boston seems to be ready for a new retail boom with the launch of the new Bolyston Trading Co., a new project spearheaded by good friend, Frank the Butcher. The online only shop (brick and mortar to come in 2012) features a very strong collection of co-works that rival almost any terrestrial establishment in terms of name recognition and growth.

They previewed their forthcoming Lexdray collection; the first to see light of day since the BTC announcement earlier last week. Congrats and welcome to Bolyston Trading Co.

Highsnobiety has more looks and views from the launch in New York City last evening.

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