Where form meets function

Pharmaceutical companies, a controversial topic and here is neither the time or the place to get into that, but what can’t be denied is the brilliance of their ads in the 1950’s, brought to us via CR Blog. No wonder with the likes of Paul Rand and Herb Lubalin on board designing. Graphics of the eye popping variety were used to bridge the gap between the sterile, unfriendly world of the lab and the every day consumer. The results are a mid-century marvel. An exhibition in November at The Herb Lubalin Study Center,  Cooper Union NYC will delve a little deeper.

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