Qream is an alcoholic drink created by Pharrell Williams in cooperation with liquor company Diageo. Created for women, Qream is a first of its kind vodka-based cream liqueur.

This week a first promotional video for the drink has released, with Pharrell cruising on a boat and handing the bottles to fellow captains. We are not sure what to really think of the drink and of the campaign, but maybe this is one of those partnerships that the artist should have skipped.

At least you get to listen to a new tune from the musician in the video. Check it out!

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