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Noah Emrich of NOVH helps GANT Rugger get the word out on their Holiday 2011 collection with a series of photographs styling various New York City creatives in their wears. Putting clothes on real people clearly helps showcase how at least one part of the universe gets outfitted in GANT. The line is of course available globally. Find more on their Holiday 2011 look at GANT Rugger.

More looks after the click.

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