Previously we reported that the UNKNWN concept store by LeBron James will be opening its doors on December 1st. Today we get official word that the store will actually be opening its doors on December 16th, 2011. Furthermore the Grand Opening will unveil special collaborative products, private label offerings and an exclusive appearance by Co-Founder LeBron James.

Also the first step of the UNKNWN website was launched, which reveals the brand list of the new store. In terms of clothing you will find in there A.P.C., Jeremy Scott, 10.Deep, Crooks & Castles, Band of Outsiders, Mark McNairy, Nike NSW, Wings & Horns, Comme des Garcons PLAY, Undefeated, Stussy, Original Fake, BBC/Ice Cream, The Hundreds and many more. The shoe brand line-up includes Common Projects, Nike, Jordan, Clae, Native, Sperry Top-Sider, Vans Vault, Converse and others. And in terms of accessories the store will carry Kidrobot, Ambush, G-Shock, SUPER, Lexdray, Beats by Dre, Just Don It, Karen Walker, Illesteva and more.

The brand line-up looks good – a nice mix of streetwear and high end fashion, just like we expected it. For now there are not too many surprise in here. The collaborations and private label offerings will probably be the most interesting.

Aventura Mall
19501 Biscayne Blvd.
Aventura, FL 33180
United States

With the opening of the physical store inside Aventura Mall in Miami on December 16th, they will also launch their online store. We will keep you posted!

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