Where the runway meets the street

Holden has announce the “Stussy by Holden” Collection, an active lifestyle streetwear line hitting stores Fall 2012.

The “Stussy by Holden” collection includes two military-inspired jackets, a packable vest, a CPO field shirt, and a field pant—all constructed with eco-friendlier fabrics and updated with tailored fits and technical performance. The collection retains the classic Holden style—understated elegance with a clean, bold design and subtle-yet-unique details—all while offering timeless quality.

In correlation with the collection, Holden will choose ten people (three athletes, one filmer, one driver, and five lucky individuals from all walks of media) to embark on an epic journey from the high peaks of Oregon to the sandy shores of Southern California. Embarking in March 2012, the crew will pursue an active, healthy lifestyle of snowboarding, surfing, skateboarding, fishing, camping, and adventures in city life, all in one week. The roadtrip will be documented by five invited media attendees, specifically chosen from varying walks of life to show a wide perspective.

The collection will be presented during Bread & Butter Berlin this month together with SOTO store. Also Stussy, Holden and SOTO will be celebrating the collaboration with a party. Details on that will follow soon.

Take a first look at the Stussy by Holden Fall 2012 Collection after the jump.

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