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The Moment gave some love to a new book documented more than 100 years of L.L. Bean clothing. Guaranteed To Last: L.L. Bean’s Century Of Outfitting America
cover the story of L.L. Bean’s beginnings in 1910 across 224 pages. With $400 borrowed from friends, an unknown hunter from Maine invented the “Bean Boot” which would forever change the course of outdoor footwear. To help get the word out regarding his new waterproof boot, Bean obtained a listing out out of state hunting license holders and mailed them their first L.L. Bean circular, which launched his nationwide mail order business.

The Guaranteed To Last features a cache of photographs, illustrations and ephemera from the L.L. Bean’s  century old archives. Coming January 24, 2012. Published by Melcher; available from Amazon.

Selects images from the book after the click.

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