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This week famed stereo brand Bang & Olufsen has announced its new sub brand, going by the name B&O Play. The first product to come from the new collection is the B&O Play Beolit 12. The portable sound system comes with AirPlay, allowing you to stream your music from a series of devices to the speaker system. Priced at 800 USD, it will come to stores in a series of colors February 2012.

Check out the official commercial for it here below.

After the jump more information on the device and more background on the new B&O Play brand and some images.

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