With Fall 2012, Element introduces a full line of their young sub-brand, the Emerald Collection. While having offered some footwear already before, they are now going full on into apparel as well. Having always been a strong player in the action sports and skate areas, Element has produced the Emerald Collection to connect with the guy that has grown out of the core skate style that is presented in their other lines. The name Emerald symbolizes the highest level of green, emphasizing the premium quality and eco-conscious roots of the collection.
The outcome is a heritage inspired collection of apparel, that includes everything from outerwear to denim, shirts, accessories and of course also footwear. Classics are infused with the Element style, fusing the worlds of fashion and skate culture. For the most part the apparel is easy to wear and match, yet comes with nice accents and details.
Tonight, Element is celebrating the launch of the collection with an event during Berlin Fashion Week. Next to a full collection preview, Element Emerald Advocate Thomas Campbell will also be in place, showcasing some of his photography. More info on the event you can find here.
Check out the collection lookbook after the jump.