From the ground up
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New Balance embraces the local movement for Fall 2012 with the Farmer’s Market pack. Labelled with “New Balance of Cumbria,” these Flimby, UK produced shoes pay tribute to their long-standing local factory that has been running since 1982. Yellow produce tags complete the theme alongside cow-based campaign bits. Available through New Balance next fall.

Photography: Pete Williams/

More images follow after the click.

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