Where the runway meets the street

Last night we presented the crazy new music video by South African hip-hop band Die Antwoord for their song ‘I Fink U Freeky’ and today Alexander Wang unveiled his new T by Alexander Wang campaign featuring the band.

Not only were they included into the print campaign, but they also play a major role in the video that was released along with the campaign.

“His T by Alexander Wang campaign was shot by Dan Jackson, and ubercool South African hip-hop band Die Antwoord was flown in to appear in the images and two videos; a behind-the-scenes clip and the official campaign with “Fatty Boom Boom” from Die Antwoord’s new album “Ten$ion” playing. Later this month, MTV will put both videos in rotation on “120 Minutes.” “I am part of a generation that grew up with MTV, and obviously with music, and having it all work together made it a really fun project,” Wang said.” (Via WWD)

Watch the video featuring Die Antwoord here below.

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