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Selectism reports about the latest limited-edition from ABSOLUT – a collaboration with one of the UK’s leading graphic artists, Jamie Hewlett of the multi-award winning Gorillaz. ABSOLUT LONDON celebrates the vibrant cultural city, capturing London’s creativity and rich style heritage in a unique bottle design.

Designed by London creative and visionary Jamie Hewlett, the bottle is a unique take on London’s style and fashion pioneers over the past 200 years. Set against a London backdrop, the bottle introduces key characters from the past who have influenced and shaped London’s present fashion scene. The seven characters encapsulate the city’s diverse heritage, spanning the ages from Dickensian and 18th Century Dandy, through to Pinstripe gent, 60’s chick, SKA , Punk and 80’s Casual.

ABSOLUT London will be launching in-store on 1st March in Selfridges and Harvey Nichols and then to general retailers from 1st April.

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