Where the runway meets the street

An interplay of reality and virtual games: Prada presents ‘Folding in Love’, a brief and intense adventure of an object, in this case sunglasses, which is the flying lead character in a multi-level surreal journey. As befits the classic ‘arcade’ videogames, after travelling through multiple worlds in the Prada universe, the adventure ends in a romantic epilogue.

Directed by Giuliano Federico and Marco Braga @ Modecracy
Soundtrack by Ace of Hz by Ladytron

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