Follow us as we step through the doors of MHL’s first London store, located on Old Nichol Street and yet another addition to the Redchurch street massive. Margaret Howell has always kept the utilitarian label on a relatively low exposure level. As with the mainline, fiercely protecting the brand has created a continuous buzz and sense of exclusivity, both of which have kept her legion of loyal followers faithful to this British fashion institution. The space is very much in line with MHL and Margaret Howell stores worldwide. As you’d expect light, wood, simple fixtures and a sense of space are the preferred look.
Placing the clothing at the centre of attention, there’s very little to distract from what MHL does best – creating the kind of gear you’d happily fill your wardrobe with and wear for the rest of your days. The Spring/Summer 2012 collection had just dropped when we paid a visit, even more reason to take the tour.
Photography – Ross Trevail
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