Where the runway meets the street

Today we present the new Spring 2012 Collection Lookbook. Produced with nice architectural backgrounds, the lookbook showcases a well curated selection of the brand’s new collection.

“Spring 2012 is a season of new adventures and discoveries. Here at Lifted Research Group, we live by the words ‘explore more’; to highlight our daily pursuit of exploration, we take you to a setting known as the “Hangover House”, a historic structure known for being way ahead of its time. Built in 1938 by William Alexander, the concrete and steel home was commissioned by explorer-writer Richard Halliburton and designed to be an inspirational reminder to think outside. At L-R-G, we remind ourselves daily that creative genius is unknown to those who don’t explore beyond their surroundings. So whether you’re in the physical world or on a mental plane, we invite you to ‘explore more’, and we thank you for the supporting the ones who support you.”

The new line is now available in the official LRG online store.

Check out the full lookbook after the jump.

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