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My love for Trader Joe’s O’s has been professed countless times on Twitter and beyond. Breakfast cereal is my go-to snack food almost daily and while whole milk may thicken up your waistline, nothing beats the flavor.

Clearly, I am not alone in my love for the food. The newly published, The Great American Cereal Book: How Breakfast Got Its Crunch is a testament to cereal’s reign in the American mainstream and beyond. With more than 350 images of cereal boxes, vintage advertisements, and memorabilia, The Great American Cereal Book is a strong compendium of the history and appeal of cereal. Who among us did not have a favorite cereal box that we craved for? Of course, sometimes the taste of the contents inside may not have been as expected, but that’s living. This book belongs on your coffee table or shelf.

Published by Abrams. Available now from Amazon.

More looks inside the book in our gallery.

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