Tune in and turn up

Fresh of his director stint for the Yasiin Bey “Niggas in Poorest “ video, @iam_setfree brings us the latest Set Free Minute with @therealswizzz, Mr. Swizz Beatz, who lets us know how important giving back is.

A life long b-boy, Set Free works as a cultural conduit, spending his days connecting brands to niche lifestyle. Throughout his journey, he’s collected as many stories as he has amassed sneakers (impressive), and with the “Set Free Minute” brings his experiences to life in short segments.

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