From the ground up

The day has finally come….the K-Swiss MFCEO is back and demanding your attention. After last year’s hostile company takeover, Powers is ready to finally “give athletes what they need to succeed.” Inspired by Bruce Lee and straight up badass-ness, Powers will debut his “greatest creation ever.”

On the heels of the show’s season three premiere on February 19, this third campaign installment will follow Powers through his audacious introduction of the brand’s new Blade-Max Technology series of performance footwear, pretty much “the greatest shoe in the history of the world.”

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